Art of Atari
Poster Collection
Poster Collection
I designed print advertisements for Dynamite Entertainment’s Art of Atari Poster Collection, promoting a collector's item that celebrates the brand’s iconic visual legacy. My objective was to connect with Gen X enthusiasts who grew up with Atari while also resonating with a younger audience drawn to the look of classic arcade games.
My Approach
The ads were designed to be high-impact and on-brand, pairing Atari’s nostalgic appeal with its influence on today’s Vaporwave aesthetic - featuring period colors, perspective grids, classic 1970s–1980s rounded borders, a modern typeface (Harry) echoing Atari’s logo, and a Photoshop-composited background inspired by the otherworldly landscapes of box cover art. I enhanced the ad by layering halftone patterns and a subtle grunge texture to imitate vintage advertisements.
Reflections
This project was an opportunity to celebrate the artistry of Atari’s original box art painters and designers, channeling nostalgia through a tongue-in-cheek yet modern lens. The campaign commanded attention while reinforcing the brand’s timeless identity.
Clients
Atari
Dynamite Entertainment
Dynamite Entertainment
Project Type
Print Design
Promotional Materials
Promotional Materials
Tools Used
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Illustrator
Adobe InDesign